#redesign

#concept

#fintech

#landing_page

#web

#adobexd

#figma

MEFIC Captial - Landing page Redesign Concept

MEFIC Captial - Landing page Redesign Concept

MEFIC Captial - Landing page Redesign Concept

MEFIC Captial - Landing page Redesign Concept

MEFIC Captial - Landing page Redesign Concept

MEFIC Captial - Landing page Redesign Concept

For wealth management and financial planning

For wealth management and financial planning

For wealth management and financial planning

For wealth management and financial planning

For wealth management and financial planning

For wealth management and financial planning

MEFIC - landing page concept
MEFIC - landing page concept
MEFIC - landing page concept
MEFIC - landing page concept
MEFIC - landing page concept

2020 - 2021

Timeline

Product Designer

Role

2020 - 2021

Timeline

Product Designer

Role

Background

Background

MEFIC Capital, a leading investment firm in Saudi Arabia, aims to enhance its online presence and user engagement by redesigning its landing page. The current landing page, while functional, has opportunities for improvement in user experience (UX), aesthetic appeal, and information architecture. This case study outlines the process, challenges, solutions, and outcomes of the redesign project.

MEFIC Capital, a leading investment firm in Saudi Arabia, aims to enhance its online presence and user engagement by redesigning its landing page. The current landing page, while functional, has opportunities for improvement in user experience (UX), aesthetic appeal, and information architecture. This case study outlines the process, challenges, solutions, and outcomes of the redesign project.

Understanding the Problem

Understanding the Problem

1

User Personas

A. High-net-worth individual who seeks professional wealth management services. B. Specific business person who looks for investment opportunities to grow business capital.

1

User Personas

A. High-net-worth individual who seeks professional wealth management services. B. Specific business person who looks for investment opportunities to grow business capital.

1

User Personas

A. High-net-worth individual who seeks professional wealth management services. B. Specific business person who looks for investment opportunities to grow business capital.

2

Research Methods

A. Analyze the landing pages of top competitors in the financial sector. Assess their design, navigation, content, and user engagement strategies. B. Review all existing content on the landing page for relevance, clarity, and engagement. Identify gaps and areas for improvement.

2

Research Methods

A. Analyze the landing pages of top competitors in the financial sector. Assess their design, navigation, content, and user engagement strategies. B. Review all existing content on the landing page for relevance, clarity, and engagement. Identify gaps and areas for improvement.

2

Research Methods

A. Analyze the landing pages of top competitors in the financial sector. Assess their design, navigation, content, and user engagement strategies. B. Review all existing content on the landing page for relevance, clarity, and engagement. Identify gaps and areas for improvement.

3

User Pain Points

Complex Navigation: Finds it challenging to locate market-specific investment information. Outdated Design: Expects a polished, professional design that matches international standards. Unclear CTAs: Uncertain about how to initiate international investment queries. Content Overload: Overwhelmed by extensive information, making it hard to pinpoint relevant details for international investors.

3

User Pain Points

Complex Navigation: Finds it challenging to locate market-specific investment information. Outdated Design: Expects a polished, professional design that matches international standards. Unclear CTAs: Uncertain about how to initiate international investment queries. Content Overload: Overwhelmed by extensive information, making it hard to pinpoint relevant details for international investors.

3

User Pain Points

Complex Navigation: Finds it challenging to locate market-specific investment information. Outdated Design: Expects a polished, professional design that matches international standards. Unclear CTAs: Uncertain about how to initiate international investment queries. Content Overload: Overwhelmed by extensive information, making it hard to pinpoint relevant details for international investors.

4

Problem Statement

A redesigned landing page that effectively meets user needs, improves engagement and satisfaction, and supports MEFIC Capital’s business objectives by fostering trust, facilitating easy access to information, and encouraging desired user actions.

4

Problem Statement

A redesigned landing page that effectively meets user needs, improves engagement and satisfaction, and supports MEFIC Capital’s business objectives by fostering trust, facilitating easy access to information, and encouraging desired user actions.

4

Problem Statement

A redesigned landing page that effectively meets user needs, improves engagement and satisfaction, and supports MEFIC Capital’s business objectives by fostering trust, facilitating easy access to information, and encouraging desired user actions.

Design Process

Design Process

1

Ideation & Wireframing

Created low-fidelity wireframes to outline the new structure and layout of the landing page. Focus was on simplifying navigation and highlighting key services.

1

Ideation & Wireframing

Created low-fidelity wireframes to outline the new structure and layout of the landing page. Focus was on simplifying navigation and highlighting key services.

1

Ideation & Wireframing

Created low-fidelity wireframes to outline the new structure and layout of the landing page. Focus was on simplifying navigation and highlighting key services.

2

Prototyping

Developed high-fidelity prototypes incorporating MEFIC Capital's brand identity, modern design elements, and improved usability.

2

Prototyping

Developed high-fidelity prototypes incorporating MEFIC Capital's brand identity, modern design elements, and improved usability.

2

Prototyping

Developed high-fidelity prototypes incorporating MEFIC Capital's brand identity, modern design elements, and improved usability.

3

Prototyping & Usability Testing

Created high-fidelity prototypes for iterative user testing. Gathered feedback on the clarity of filtering options, the ease of trip request submission, and the overall user experience for both booking styles.

3

Prototyping & Usability Testing

Created high-fidelity prototypes for iterative user testing. Gathered feedback on the clarity of filtering options, the ease of trip request submission, and the overall user experience for both booking styles.

3

Prototyping & Usability Testing

Created high-fidelity prototypes for iterative user testing. Gathered feedback on the clarity of filtering options, the ease of trip request submission, and the overall user experience for both booking styles.

Design Solution

Design Solution

1

Simplified Navigation

Introduced a clean, intuitive navigation bar with clear labels and a dropdown menu for detailed sections.

1

Simplified Navigation

Introduced a clean, intuitive navigation bar with clear labels and a dropdown menu for detailed sections.

1

Simplified Navigation

Introduced a clean, intuitive navigation bar with clear labels and a dropdown menu for detailed sections.

2

Modern Aesthetics

Applied a fresh color palette, updated typography, and high-quality visuals to enhance the overall look and feel.

2

Modern Aesthetics

Applied a fresh color palette, updated typography, and high-quality visuals to enhance the overall look and feel.

2

Modern Aesthetics

Applied a fresh color palette, updated typography, and high-quality visuals to enhance the overall look and feel.

3

Prominent CTAs

Added bold, strategically placed calls to action to guide users towards desired actions.

3

Prominent CTAs

Added bold, strategically placed calls to action to guide users towards desired actions.

3

Prominent CTAs

Added bold, strategically placed calls to action to guide users towards desired actions.

4

Content Prioritization

Organized content into easily digestible sections with clear headings and concise information.

4

Content Prioritization

Organized content into easily digestible sections with clear headings and concise information.

4

Content Prioritization

Organized content into easily digestible sections with clear headings and concise information.

Tools

Tools

Adobe Xd

Figma

Adobe Illustrator

Conclusion

The redesign of the MEFIC Capital landing page successfully addressed the initial challenges and achieved the set objectives. By focusing on user needs and incorporating modern design principles, the new landing page not only improved user experience but also strengthened MEFIC Capital's online presence and business outcomes.


Future Considerations: Implement advanced analytics tools to gain deeper insights into user behavior and preferences & Keep content fresh and relevant by regularly updating information and adding new resources.


Built in Framer

©2024 Mohamed Mostafa

Built in Framer

©2024 Mohamed Mostafa

Built in Framer

©2024 Mohamed Mostafa

Built in Framer

©2024 Mohamed Mostafa

Built in Framer

©2024 Mohamed Mostafa

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