#redesign
#concept
#fintech
#landing_page
#web
#adobexd
#figma
MEFIC Captial - Landing page Redesign Concept
MEFIC Captial - Landing page Redesign Concept
MEFIC Captial - Landing page Redesign Concept
MEFIC Captial - Landing page Redesign Concept
MEFIC Captial - Landing page Redesign Concept
MEFIC Captial - Landing page Redesign Concept
For wealth management and financial planning
For wealth management and financial planning
For wealth management and financial planning
For wealth management and financial planning
For wealth management and financial planning
For wealth management and financial planning
2020 - 2021
Timeline
Product Designer
Role
2020 - 2021
Timeline
Product Designer
Role
Background
Background
MEFIC Capital, a leading investment firm in Saudi Arabia, aims to enhance its online presence and user engagement by redesigning its landing page. The current landing page, while functional, has opportunities for improvement in user experience (UX), aesthetic appeal, and information architecture. This case study outlines the process, challenges, solutions, and outcomes of the redesign project.
MEFIC Capital, a leading investment firm in Saudi Arabia, aims to enhance its online presence and user engagement by redesigning its landing page. The current landing page, while functional, has opportunities for improvement in user experience (UX), aesthetic appeal, and information architecture. This case study outlines the process, challenges, solutions, and outcomes of the redesign project.
Understanding the Problem
Understanding the Problem
1
User Personas
A. High-net-worth individual who seeks professional wealth management services. B. Specific business person who looks for investment opportunities to grow business capital.
1
User Personas
A. High-net-worth individual who seeks professional wealth management services. B. Specific business person who looks for investment opportunities to grow business capital.
1
User Personas
A. High-net-worth individual who seeks professional wealth management services. B. Specific business person who looks for investment opportunities to grow business capital.
2
Research Methods
A. Analyze the landing pages of top competitors in the financial sector. Assess their design, navigation, content, and user engagement strategies. B. Review all existing content on the landing page for relevance, clarity, and engagement. Identify gaps and areas for improvement.
2
Research Methods
A. Analyze the landing pages of top competitors in the financial sector. Assess their design, navigation, content, and user engagement strategies. B. Review all existing content on the landing page for relevance, clarity, and engagement. Identify gaps and areas for improvement.
2
Research Methods
A. Analyze the landing pages of top competitors in the financial sector. Assess their design, navigation, content, and user engagement strategies. B. Review all existing content on the landing page for relevance, clarity, and engagement. Identify gaps and areas for improvement.
3
User Pain Points
Complex Navigation: Finds it challenging to locate market-specific investment information. Outdated Design: Expects a polished, professional design that matches international standards. Unclear CTAs: Uncertain about how to initiate international investment queries. Content Overload: Overwhelmed by extensive information, making it hard to pinpoint relevant details for international investors.
3
User Pain Points
Complex Navigation: Finds it challenging to locate market-specific investment information. Outdated Design: Expects a polished, professional design that matches international standards. Unclear CTAs: Uncertain about how to initiate international investment queries. Content Overload: Overwhelmed by extensive information, making it hard to pinpoint relevant details for international investors.
3
User Pain Points
Complex Navigation: Finds it challenging to locate market-specific investment information. Outdated Design: Expects a polished, professional design that matches international standards. Unclear CTAs: Uncertain about how to initiate international investment queries. Content Overload: Overwhelmed by extensive information, making it hard to pinpoint relevant details for international investors.
4
Problem Statement
A redesigned landing page that effectively meets user needs, improves engagement and satisfaction, and supports MEFIC Capital’s business objectives by fostering trust, facilitating easy access to information, and encouraging desired user actions.
4
Problem Statement
A redesigned landing page that effectively meets user needs, improves engagement and satisfaction, and supports MEFIC Capital’s business objectives by fostering trust, facilitating easy access to information, and encouraging desired user actions.
4
Problem Statement
A redesigned landing page that effectively meets user needs, improves engagement and satisfaction, and supports MEFIC Capital’s business objectives by fostering trust, facilitating easy access to information, and encouraging desired user actions.
Design Process
Design Process
1
Ideation & Wireframing
Created low-fidelity wireframes to outline the new structure and layout of the landing page. Focus was on simplifying navigation and highlighting key services.
1
Ideation & Wireframing
Created low-fidelity wireframes to outline the new structure and layout of the landing page. Focus was on simplifying navigation and highlighting key services.
1
Ideation & Wireframing
Created low-fidelity wireframes to outline the new structure and layout of the landing page. Focus was on simplifying navigation and highlighting key services.
2
Prototyping
Developed high-fidelity prototypes incorporating MEFIC Capital's brand identity, modern design elements, and improved usability.
2
Prototyping
Developed high-fidelity prototypes incorporating MEFIC Capital's brand identity, modern design elements, and improved usability.
2
Prototyping
Developed high-fidelity prototypes incorporating MEFIC Capital's brand identity, modern design elements, and improved usability.
3
Prototyping & Usability Testing
Created high-fidelity prototypes for iterative user testing. Gathered feedback on the clarity of filtering options, the ease of trip request submission, and the overall user experience for both booking styles.
3
Prototyping & Usability Testing
Created high-fidelity prototypes for iterative user testing. Gathered feedback on the clarity of filtering options, the ease of trip request submission, and the overall user experience for both booking styles.
3
Prototyping & Usability Testing
Created high-fidelity prototypes for iterative user testing. Gathered feedback on the clarity of filtering options, the ease of trip request submission, and the overall user experience for both booking styles.
Design Solution
Design Solution
1
Simplified Navigation
Introduced a clean, intuitive navigation bar with clear labels and a dropdown menu for detailed sections.
1
Simplified Navigation
Introduced a clean, intuitive navigation bar with clear labels and a dropdown menu for detailed sections.
1
Simplified Navigation
Introduced a clean, intuitive navigation bar with clear labels and a dropdown menu for detailed sections.
2
Modern Aesthetics
Applied a fresh color palette, updated typography, and high-quality visuals to enhance the overall look and feel.
2
Modern Aesthetics
Applied a fresh color palette, updated typography, and high-quality visuals to enhance the overall look and feel.
2
Modern Aesthetics
Applied a fresh color palette, updated typography, and high-quality visuals to enhance the overall look and feel.
3
Prominent CTAs
Added bold, strategically placed calls to action to guide users towards desired actions.
3
Prominent CTAs
Added bold, strategically placed calls to action to guide users towards desired actions.
3
Prominent CTAs
Added bold, strategically placed calls to action to guide users towards desired actions.
4
Content Prioritization
Organized content into easily digestible sections with clear headings and concise information.
4
Content Prioritization
Organized content into easily digestible sections with clear headings and concise information.
4
Content Prioritization
Organized content into easily digestible sections with clear headings and concise information.
Tools
Tools
Adobe Xd
Figma
Adobe Illustrator
Conclusion
The redesign of the MEFIC Capital landing page successfully addressed the initial challenges and achieved the set objectives. By focusing on user needs and incorporating modern design principles, the new landing page not only improved user experience but also strengthened MEFIC Capital's online presence and business outcomes.
Future Considerations: Implement advanced analytics tools to gain deeper insights into user behavior and preferences & Keep content fresh and relevant by regularly updating information and adding new resources.
