#service
#web
#adobexd
Mirador - A Personalized Trip Booking Platform
Mirador - A Personalized Trip Booking Platform
Mirador - A Personalized Trip Booking Platform
Mirador - A Personalized Trip Booking Platform
Mirador - A Personalized Trip Booking Platform
Mirador - A Personalized Trip Booking Platform
Mirador: Discover. Request. Book. Unveiling Your Dream Trip
Mirador: Discover. Request. Book. Unveiling Your Dream Trip
Mirador: Discover. Request. Book. Unveiling Your Dream Trip
Mirador: Discover. Request. Book. Unveiling Your Dream Trip
Mirador: Discover. Request. Book. Unveiling Your Dream Trip
Mirador: Discover. Request. Book. Unveiling Your Dream Trip
2019 - 2020
Timeline
Product Designer
Role
2019 - 2020
Timeline
Product Designer
Role
Background
Background
Traditional travel booking platforms can feel like staring at an endless horizon - overwhelming and lacking direction. Mirador aims to be your personal lookout point, offering curated adventures for easy exploration alongside a personalized request system for specific destinations and desired experiences.
Traditional travel booking platforms can feel like staring at an endless horizon - overwhelming and lacking direction. Mirador aims to be your personal lookout point, offering curated adventures for easy exploration alongside a personalized request system for specific destinations and desired experiences.
Understanding the Problem
Understanding the Problem
1
User Personas
A. Spontaneous Traveler who Seeks inspiration and pre-planned adventures. B. Specific Traveler who has a clear destination and desired experiences.
1
User Personas
A. Spontaneous Traveler who Seeks inspiration and pre-planned adventures. B. Specific Traveler who has a clear destination and desired experiences.
1
User Personas
A. Spontaneous Traveler who Seeks inspiration and pre-planned adventures. B. Specific Traveler who has a clear destination and desired experiences.
2
Research Methods
A. User interviews with frequent travelers and those who struggle with trip planning. B. Competitive analysis of existing travel booking platforms. C. User surveys on travel preferences and booking frustrations.
2
Research Methods
A. User interviews with frequent travelers and those who struggle with trip planning. B. Competitive analysis of existing travel booking platforms. C. User surveys on travel preferences and booking frustrations.
2
Research Methods
A. User interviews with frequent travelers and those who struggle with trip planning. B. Competitive analysis of existing travel booking platforms. C. User surveys on travel preferences and booking frustrations.
3
User Pain Points
Spontaneous travelers struggle to sift through countless options, while specific travelers struggle to find trips with their desired customizations. Both user groups need more personalization and help in discovering unique adventures.
3
User Pain Points
Spontaneous travelers struggle to sift through countless options, while specific travelers struggle to find trips with their desired customizations. Both user groups need more personalization and help in discovering unique adventures.
3
User Pain Points
Spontaneous travelers struggle to sift through countless options, while specific travelers struggle to find trips with their desired customizations. Both user groups need more personalization and help in discovering unique adventures.
4
Problem Statement
To design a trip booking platform, Mirador, that caters to diverse travel styles by offering curated adventures for easy browsing, alongside a personalized request system for specific destinations and desired experiences.
4
Problem Statement
To design a trip booking platform, Mirador, that caters to diverse travel styles by offering curated adventures for easy browsing, alongside a personalized request system for specific destinations and desired experiences.
4
Problem Statement
To design a trip booking platform, Mirador, that caters to diverse travel styles by offering curated adventures for easy browsing, alongside a personalized request system for specific destinations and desired experiences.
Design Process
Design Process
1
Ideation
Brainstorming focused on user-friendly filtering options for trip discovery, an intuitive trip request system, and a visually appealing interface showcasing curated adventures.
1
Ideation
Brainstorming focused on user-friendly filtering options for trip discovery, an intuitive trip request system, and a visually appealing interface showcasing curated adventures.
1
Ideation
Brainstorming focused on user-friendly filtering options for trip discovery, an intuitive trip request system, and a visually appealing interface showcasing curated adventures.
2
User Flows & Wireframes
Developed low-fidelity wireframes outlining user journeys for both personas. Ex: Spontaneous traveler filters trips by date and theme, finds a perfect match, and books instantly. Specific traveler submits a detailed trip request, receive offers from providers, compare itineraries, and choose the best fit.
2
User Flows & Wireframes
Developed low-fidelity wireframes outlining user journeys for both personas. Ex: Spontaneous traveler filters trips by date and theme, finds a perfect match, and books instantly. Specific traveler submits a detailed trip request, receive offers from providers, compare itineraries, and choose the best fit.
2
User Flows & Wireframes
Developed low-fidelity wireframes outlining user journeys for both personas. Ex: Spontaneous traveler filters trips by date and theme, finds a perfect match, and books instantly. Specific traveler submits a detailed trip request, receive offers from providers, compare itineraries, and choose the best fit.
3
Prototyping & Usability Testing
Created high-fidelity prototypes for iterative user testing. Gathered feedback on the clarity of filtering options, the ease of trip request submission, and the overall user experience for both booking styles.
3
Prototyping & Usability Testing
Created high-fidelity prototypes for iterative user testing. Gathered feedback on the clarity of filtering options, the ease of trip request submission, and the overall user experience for both booking styles.
3
Prototyping & Usability Testing
Created high-fidelity prototypes for iterative user testing. Gathered feedback on the clarity of filtering options, the ease of trip request submission, and the overall user experience for both booking styles.
Design Solution
Design Solution
1
Discovery Vista
Users explore curated trip suggestions based on themes, destinations, and travel styles, presented with captivating visuals.
1
Discovery Vista
Users explore curated trip suggestions based on themes, destinations, and travel styles, presented with captivating visuals.
1
Discovery Vista
Users explore curated trip suggestions based on themes, destinations, and travel styles, presented with captivating visuals.
2
Filtering Horizon
Users refine their search using intuitive filters for dates, budget, activities, and desired travel pace.
2
Filtering Horizon
Users refine their search using intuitive filters for dates, budget, activities, and desired travel pace.
2
Filtering Horizon
Users refine their search using intuitive filters for dates, budget, activities, and desired travel pace.
3
Request a Tailored Journey
Users submit detailed requests specifying the destination, desired experiences, and travel dates. Trip providers receive these requests and can respond with customized itineraries and pricing.
3
Request a Tailored Journey
Users submit detailed requests specifying the destination, desired experiences, and travel dates. Trip providers receive these requests and can respond with customized itineraries and pricing.
3
Request a Tailored Journey
Users submit detailed requests specifying the destination, desired experiences, and travel dates. Trip providers receive these requests and can respond with customized itineraries and pricing.
4
Comprehensive Itineraries
Users view detailed trip information, including day-by-day schedules, accommodation options, and activity descriptions.
4
Comprehensive Itineraries
Users view detailed trip information, including day-by-day schedules, accommodation options, and activity descriptions.
4
Comprehensive Itineraries
Users view detailed trip information, including day-by-day schedules, accommodation options, and activity descriptions.
5
Seamless Booking & Messaging
Users seamlessly book chosen trips and communicate directly with trip providers through the platform.
5
Seamless Booking & Messaging
Users seamlessly book chosen trips and communicate directly with trip providers through the platform.
5
Seamless Booking & Messaging
Users seamlessly book chosen trips and communicate directly with trip providers through the platform.
Tools
Tools
Adobe Xd
Adobe Illustrator
Conclusion
Learnings: The user-centered design approach catered to both spontaneous and specific travelers. The importance of offering curated options alongside the flexibility for customization.
Future Considerations: Integrating user reviews and ratings for trip providers. Exploring the option for users to create and share their own custom itineraries.
